The Advisor - Issue #48 : simplebooklet.com

This month’s issue of The Advisor is all about clarity — clarity around shifting regulations,deal execution, and the real value of working with a specialist. Whether you're selling a liquorstore, transferring an on-premise license, or stepping into ownership for the first time, we’vepacked this issue with timely insights to help you move forward with confidence.For more than two decades, I’ve helped clients across the country navigate some of the mostchallenging and competitive liquor markets in the U.S. From high-profile restaurants andhotels to national retail chains and independent store owners, our team brings strategic insightand hands-on execution to every deal. With deep regulatory knowledge and a commitment tohonest, straightforward advice, we work to get deals done right — and done well.At the end of the day, what we do is about more than transactions — it’s about strategy,protection, and momentum. If you're planning a move or just want to stay ahead of what’shappening in the liquor world, we’re here for it.I will be attending MASSPACK’s Beer, Wine & Spirits Industry Experience in Framinghamon April 10th, and look forward to reconnecting with familiar faces and meeting new onesalong the way.Sincerely,From the CEO’s Deskwww.LiquorLicenseAdvisor.comDan NewcombFounder & CEOTHE ADVISOR MAGAZINE  | 2H E L P I N G Y O U B U Y , S E L L & S U C C E E D I N T H E L I Q U O R I N D U S T R Y

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From Law to Launch: A TimelyLook at Massachusetts’ Farmers’Market Alcohol LegislationWith farmers’ markets across Massachusetts beginning to reopen forthe season, now is the perfect time to spotlight a significant — and stillwidely unfolding — change in the state’s alcohol laws. In November2024, Massachusetts enacted An Act Relative to StrengtheningMassachusetts’ Economic Leadership, which included a major updateto M.G.L. c. 138, §15F. For the first time, farmer-brewers, pubbrewers, and farmer-distillers are allowed to sell directly to consumersat farmers’ markets for off-premise consumption — previously a rightlimited only to wineries. Although the law was signed on November 14, 2024, awareness andimplementation began to grow in early 2025, as the ABCC issuedguidance, and producers began preparing for the spring season. Whilea limited number of indoor winter farmers’ markets were active duringthat time, the broader impact of the change is expected to unfold asoutdoor markets reopen and producers begin to engage more fullywith the new opportunity.Under the updated framework, qualified producers can apply for aFarmer’s Market Permit through their local licensing authority. TheAlcoholic Beverages Control Commission (ABCC) does not issue orapprove these permits; local authorities have full discretion. Applicants must provide certification from the MassachusettsDepartment of Agricultural Resources verifying the market as an“agricultural event.” These permits are also exempt from local retaillicense quotas, a key change that removes a common barrier for small-scale operations. by Kate NewcombTHE ADVISOR MAGAZINE  | 3“It’s a huge win for local brewersand distillers who’ve long soughtthe ability to connect withconsumers in a setting thatpromotes small business,community, and craft culture,”said Massachusetts Beer Bros.“This change gives producers anew way to grow organically andtell their story face-to-face.”Eligibility for these permits is limited toproducers who hold one of the followingMassachusetts-issued licenses: a Farmer-Brewery License, a Farmer-WineryLicense, a Farmer-Distillery License, or aPub Brewery License.This shift also reflects a growing trendacross the country, where states are re-evaluating long-standing alcoholdistribution models in favor of moreflexible, small-business-friendlyregulations. Allowing direct-to-consumersales at farmers’ markets not onlyprovides a new revenue stream for localproducers but also meets evolvingconsumer preferences for locally madeproducts and face-to-face interactions.

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In this industry, every move matters. When it comes time to sell your liquor store or liquor license, choosingthe right partner can make all the difference. Working with Liquor Store Advisor and Liquor License Advisormeans gaining access to a trusted team with decades of experience, a powerful network of qualified buyers,and a deep understanding of what drives successful transactions.Our fee reflects the hands-on expertise, strategic marketing, and full-service support we provide from start tofinish. In many cases, our involvement not only leads to stronger offers — it also saves time, avoids costlymissteps, and maximizes your final outcome.THE INVESTMENT THAT HELPS YOU SELLSMARTER: BREAKING DOWN OUR FEE We believe communication is everything.You’ll always know what’s happening,what’s expected next, and where thingsstand. From day one to closing day, wekeep you informed — no guessing, nochasing. Our process is built on clarity,responsiveness, and a commitment tokeeping things straightforward and stress-free.Marketing and Buyer AccessCommunication and Transparency We don’t wait for buyers to find you — webring your listing directly to serious,qualified prospects. Our outreach includescurated email campaigns, targeted digitalmarketing, and direct calls to pre-vettedbuyers. Many transactions are matchedbefore the listing even goes public throughour Preferred Buyer List, which includesindividuals, corporations, and investmentgroups actively looking for their nextopportunity.Backed by thousands of successfultransactions across multiple states, ourteam brings decades of experience guidingsellers at every level — from independentoperators to national retail groups. Weunderstand the valuation, licensing, legal,and operational complexities that makeliquor transactions distinct. That insightallows us to help you price strategically,prepare with clarity, and close withconfidence.Specialized Experience Operational ExecutionSelling a liquor store or license isn’t justabout finding a buyer — it’s aboutmanaging dozens of behind-the-scenessteps most sellers don’t have time to thinkabout. From licensing paperwork andboard hearings to city filings and timelinelogistics, we handle the details that keepdeals moving. We keep the timeline movingso you can focus on the finish line.by Michelle HansfordTHE ADVISOR MAGAZINE  | 4

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What toExpectAfterSellingYourLiquorStoreS E L L E R STHE ADVISOR MAGAZINE  | 5Once your store has officially changed hands, there are a few final steps thatcan help make the transition as smooth and complete as possible. Some ofthese may be required, depending on your location or agreements, but manyare simply recommended based on experience to help ensure everything iswrapped up cleanly and both sides move forward with clarity and confidence.1. Transfer or Terminate Contracts, Utilities, & ServicesSharing copies of contracts — like your POS system, security, or paymentprocessing agreements — gives the buyer a clear view of what's currently in place.It’s also a good time to reach out to your utility providers (electric, gas, water,internet, phone) to cancel or transfer accounts and to wrap up any services likesnow removal or cleaning services, so everything is squared away on your end.2. Share Vendor & Supplier InformationMost stores work with a range of regular suppliers — like beer, wine, spirits, grocery,and ice. Providing the buyer with a vendor list makes it easier for them to get up andrunning. You may also need to notify vendors of the ownership change and closeout any accounts or end contracts that won’t be continuing after the sale.3. Leased EquipmentIf you have any leased equipment (like ATMs, draft systems, or coolers), make sureto check the terms of each agreement and coordinate with the provider or buyer onnext steps. This helps ensure the lease is properly transferred, returned, or closed out— so you're not responsible for it after the sale.4. Staffing & PayrollCoordinate with your payroll provider to close out payroll and issue final checks toany employees under your business. You’ll also need to cancel your workers'compensation insurance and, if you’re formally closing your employer account,notify the appropriate state agencies. 5. Close FinancialsClose business bank accounts, cancel credit card processing, and terminateinsurance policies (general liability, liquor liability, etc.). If your store had a lotterylicense, notify the appropriate authority to cancel or transfer it.

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What toExpectAfterBuying aLiquorStoreB U Y E R STHE ADVISOR MAGAZINE  | 6Welcome to your new store! Taking ownership of a liquor store is an excitingnew chapter — and a chance to make the business your own. Based on ourexperience working with hundreds of store owners, the following steps arerecommended to help you establish efficient operations, maintain compliance,and build a strong foundation from day one.1. Utilities, Services & AccessContact utility providers — electric, gas, water, internet, and phone — to transferaccounts into your business name. Verify activation dates and billing access.Arrange regular services such as trash removal, cleaning, snow removal, andmaintenance. Update store access by rekeying locks, resetting alarm codes, updatingsafe combinations, and ensuring cameras and ID scanners are working properly.These measures support regulatory compliance and help prevent underage sales.2. Vendor ManagementConnect with applicable product suppliers listed by the seller, including alcoholdistributors, grocery and ice vendors, and ATM operators. Submit any requiredcredit applications to open accounts and establish delivery schedules.3. Licenses & ComplianceEnsure all required and/or applicable licenses such as liquor, lottery, tobacco, andnicotine delivery systems — are active and clearly displayed. Staying organized andup to date with regulatory requirements is essential for businesses in this industry.4. Staffing, Training, Payroll & InsuranceSet up payroll under your new business entity, whether retaining staff or hiring new.Register for state and federal employment taxes, secure workers’ compensationinsurance, and ensure all staff hold valid TIPs certifications or equivalent training.This training isn’t just a formality — it’s an essential part of running a responsible,well-managed operation. This certification helps staff manage compliance-relatedsituations, recognize signs of intoxication, and support responsible alcohol sales.5. Banking & Payment ProcessingOpen a business bank account and set up credit card processing. Confirm that yourPOS and merchant services are connected, tested, and fully functional beforeopening.

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QUESTIONS ABOUT LISTINGS?Dan Newcomb617-500-4625 Dnewcomb@llausa.comLiquor Store Advisor is proud to present the sale of a specialty craft beer store with a Wine & MaltLicense — a turnkey operation with untapped growth potential for the right buyer.Located just off Route 1A on a high-visibility commuter road, this well-established shop has been afixture in the local craft beer scene for nearly a decade. It sits in a desirable town southwest of Bostonknown for its strong community and affluent residential base — with a 2023 median household incomeof $197,000.Renowned for its thoughtfully curated beer selection, the store offers everything from hazy IPAs tobold stouts and crisp lagers. The bright, clean, and well-stocked space features rotating releases,tastings, and build-your-own packs that drive customer engagement and loyalty.With the existing Wine & Malt License in place, a new owner can immediately expand into a curatedwine selection and fast-growing non-alcoholic alternatives — unlocking fresh revenue streams anddrawing in a wider customer base.Listing Highlights:Wine & Malt Beverages License: Permittedfor the sale of beer and wineTotal Space: 1,250 Square FeetRent: $1,640 per monthFEATURED LISTINGSPECIALTY CRAFT BEER STORENORFOLK COUNTY, MATHE ADVISOR MAGAZINE  | 7Norfolk County Liquor Store with Wine & Malt LicenseAsking Price: $179,000

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EXCLUSIVE LIQUORLICENSES AVAILABLEOff-Premise Retail Beverage LicenseSuited for a package store, supermarket, convenience store or gas station Attleboro - Wine & Malt Beverages License ($125,000) Brookline - All Alcoholic Beverages License ($150,000)Cambridge -Wine & Malt Beverages License ($125,000)Framingham - All Alcoholic Beverages License ($425,000)Franklin - Wine & Malt Beverages License ($150,000)On-Premise Retail Beverage LicenseSuited for a restaurant, hotel, club, or tavernBoston - All Alcoholic Beverages License (Contact Us for Pricing)Boston - Wine & Malt Beverages License (Contact Us for Pricing)Boston - Wine, Malt & Cordial Beverages License (Contact Us for Pricing)Holyoke - All Alcoholic Beverages License ($125,000)Pittsfield - All Alcoholic Beverages License (Contact Us for Pricing)Woburn - All Alcoholic Beverages License ($85,000)New Jersey - Egg Harbor 33 Plenary Retail Consumption Liquor License(Contact Us for Pricing)THE ADVISOR MAGAZINE  | 8QUESTIONS ABOUT LICENSES?Dan Newcomb617-500-4625 Dnewcomb@llausa.com

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EDITORIAL TEAM & RESEARCH SOURCESMagazine & Digital Editor: Kate NewcombFeatures Editor & Editorial Assistant: Michelle Hansford© Liquor License Advisor 2025. All Rights Reserved Unless Otherwise Noted.THE ADVISOR MAGAZINE  | 9From Law to Launch: A Timely Look at Massachusetts’ Farmers’ Market AlcoholLegislation (Page 3)Mass. Brew Bros. – https://massbrewbros.com/massachusetts-craft-breweries-celebrate-landmark-achievement-farmers-market-sales-now-legal/Alcoholic Beverages Control Commission (ABCC) – https://www.mass.gov/doc/abcc-advisory-regarding-changes-to-mgl-c138-ss15f-farmers-market-permit/downloadWorcester Business Journal – https://www.wbjournal.com/article/mass-legalizes-craft-beer-sales-at-farmers-markets

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THE ADVISORMAGAZINEL I Q U O R L I C E N S EA D V I S O RThe Advisor Magazine is a monthly publication designed to keep stakeholders inthe liquor store and liquor license industry informed on the latest market trends,regulatory updates, and industry insights. Our goal is to provide valuableinformation to help business owners, investors, and industry professionals stayahead in an ever-evolving market. Stay connected with Dan on LinkedIn for thelatest updates and market insights.Liquor License Advisor53 State StreetSuite 500Boston, MA 02109617-648-5558 LiquorLicenseAdvisor.com

The Advisor - Issue #48

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