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The Advisor Magazine - Issue #2

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ADVISOR T H E THE NATION S LEADING LIQUOR STORE LICENSE RESOURCE M A G A Z I N E April 2021 Issue 2 DISRUPTION DEREGULATION UNPACKING MASS PACK S 3 BIGGEST ISSUES IN 2021 Pg 4 PLUS NIPS Where Do We Go From Here 2 Part Series Pg 8 Spring Ahead As The Seasons Change Vaccinations Roll and Reopenings Begin Pg 3 7 What s Your Store Worth Pg 12 The Shift Market Update Pg 14

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ADVISOR T H E THE NATION S LEADING LIQUOR STORE LICENSE RESOURCE M A G A Z I N E April 2021 Issue 2 DISRUPTION DEREGULATION UNPACKING MASS PACK S 3 BIGGEST ISSUES IN 2021 Pg 4 PLUS NIPS Where Do We Go From Here 2 Part Series Pg 8 Spring Ahead As The Seasons Change Vaccinations Roll and Reopenings Begin Pg 3 7 What s Your Store Worth Pg 12 The Shift Market Update Pg 14

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ADVISOR T H E THE NATION S LEADING LIQUOR STORE LICENSE RESOURCE M A G A Z I N E April 2021 Issue 2 DISRUPTION DEREGULATION UNPACKING MASS PACK S 3 BIGGEST ISSUES IN 2021 Pg 4 PLUS NIPS Where Do We Go From Here 2 Part Series Pg 8 Spring Ahead As The Seasons Change Vaccinations Roll and Reopenings Begin Pg 3 7 What s Your Store Worth Pg 12 The Shift Market Update Pg 14

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ADVISOR T H E THE NATION S LEADING LIQUOR STORE LICENSE RESOURCE M A G A Z I N E April 2021 Issue 2 DISRUPTION DEREGULATION UNPACKING MASS PACK S 3 BIGGEST ISSUES IN 2021 Pg 4 PLUS NIPS Where Do We Go From Here 2 Part Series Pg 8 Spring Ahead As The Seasons Change Vaccinations Roll and Reopenings Begin Pg 3 7 What s Your Store Worth Pg 12 The Shift Market Update Pg 14

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ADVISOR T H E THE NATION S LEADING LIQUOR STORE LICENSE RESOURCE M A G A Z I N E April 2021 Issue 2 DISRUPTION DEREGULATION UNPACKING MASS PACK S 3 BIGGEST ISSUES IN 2021 Pg 4 PLUS NIPS Where Do We Go From Here 2 Part Series Pg 8 Spring Ahead As The Seasons Change Vaccinations Roll and Reopenings Begin Pg 3 7 What s Your Store Worth Pg 12 The Shift Market Update Pg 14

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ADVISOR T H E THE NATION S LEADING LIQUOR STORE LICENSE RESOURCE M A G A Z I N E April 2021 Issue 2 DISRUPTION DEREGULATION UNPACKING MASS PACK S 3 BIGGEST ISSUES IN 2021 Pg 4 PLUS NIPS Where Do We Go From Here 2 Part Series Pg 8 Spring Ahead As The Seasons Change Vaccinations Roll and Reopenings Begin Pg 3 7 What s Your Store Worth Pg 12 The Shift Market Update Pg 14

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AS THE SEASONS CHANGE,VACCINATIONS ROLL, AND REOPENINGSBEGIN.Throughout  the  past  year,  with  statemandates, the reduced hours have hurt theseshops,  as  has  the  25%  capacity  limit.  This,along  with  cost  of  operation  increases  tokeep  stores  clean  and  safe  and  reducedservices from wholesaler, has been tough onmany retail liquor shops.For wine lovers, we hope to keep these Momand Pop shops in business, and hope to seean upwards curve for  both  the success ofdelivery, and resilience of owners.“Many wine lovers I’ve spoken with believethat  developing  a  relationship  with  a  trustedlocal  wine  merchant  is  a  great  way  to  gainvaluable knowledge of wine and regions fromaround  the  world.  They  also  feel  that  it’simportant  to  support  small  business,  thuskeeping  the  local  economy  strong.  With  theadvent of out-of-state and online liquor sales,many  brick  and  mortar  shops  have  had  tomake  major  adjustments  just  to  retain  theirexisting  customer  base.”  (Telegram  &Gazette).by Dan NewcombTHE ADVISOR MAGAZINE  | 7

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ADVISOR T H E THE NATION S LEADING LIQUOR STORE LICENSE RESOURCE M A G A Z I N E April 2021 Issue 2 DISRUPTION DEREGULATION UNPACKING MASS PACK S 3 BIGGEST ISSUES IN 2021 Pg 4 PLUS NIPS Where Do We Go From Here 2 Part Series Pg 8 Spring Ahead As The Seasons Change Vaccinations Roll and Reopenings Begin Pg 3 7 What s Your Store Worth Pg 12 The Shift Market Update Pg 14

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ADVISOR T H E THE NATION S LEADING LIQUOR STORE LICENSE RESOURCE M A G A Z I N E April 2021 Issue 2 DISRUPTION DEREGULATION UNPACKING MASS PACK S 3 BIGGEST ISSUES IN 2021 Pg 4 PLUS NIPS Where Do We Go From Here 2 Part Series Pg 8 Spring Ahead As The Seasons Change Vaccinations Roll and Reopenings Begin Pg 3 7 What s Your Store Worth Pg 12 The Shift Market Update Pg 14

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ADVISOR T H E THE NATION S LEADING LIQUOR STORE LICENSE RESOURCE M A G A Z I N E April 2021 Issue 2 DISRUPTION DEREGULATION UNPACKING MASS PACK S 3 BIGGEST ISSUES IN 2021 Pg 4 PLUS NIPS Where Do We Go From Here 2 Part Series Pg 8 Spring Ahead As The Seasons Change Vaccinations Roll and Reopenings Begin Pg 3 7 What s Your Store Worth Pg 12 The Shift Market Update Pg 14

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Working with Dan and his team at Liquor License Advisor wasone of the best business decisions I ever made! After owningmy retail wine shop for 30 years, I was ready to retire butapprehensive about the daunting task of selling it. Within daysof contacting Dan, he represented my business to prospectivebuyers and brought me 2 great offers. He walked us throughthe maze of negotiations, licensing, compliance, leaseassignment, etc. like the pro that he is. Anyone thinking ofbuying or selling a liquor license should definitely contactLiquor License Advisor. I would give them 10 stars if I could!www.LiquorLicenseAdvisor.com(5/5 Rating On Google)

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ADVISOR T H E THE NATION S LEADING LIQUOR STORE LICENSE RESOURCE M A G A Z I N E April 2021 Issue 2 DISRUPTION DEREGULATION UNPACKING MASS PACK S 3 BIGGEST ISSUES IN 2021 Pg 4 PLUS NIPS Where Do We Go From Here 2 Part Series Pg 8 Spring Ahead As The Seasons Change Vaccinations Roll and Reopenings Begin Pg 3 7 What s Your Store Worth Pg 12 The Shift Market Update Pg 14

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ADVISOR T H E THE NATION S LEADING LIQUOR STORE LICENSE RESOURCE M A G A Z I N E April 2021 Issue 2 DISRUPTION DEREGULATION UNPACKING MASS PACK S 3 BIGGEST ISSUES IN 2021 Pg 4 PLUS NIPS Where Do We Go From Here 2 Part Series Pg 8 Spring Ahead As The Seasons Change Vaccinations Roll and Reopenings Begin Pg 3 7 What s Your Store Worth Pg 12 The Shift Market Update Pg 14

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ADVISOR T H E THE NATION S LEADING LIQUOR STORE LICENSE RESOURCE M A G A Z I N E April 2021 Issue 2 DISRUPTION DEREGULATION UNPACKING MASS PACK S 3 BIGGEST ISSUES IN 2021 Pg 4 PLUS NIPS Where Do We Go From Here 2 Part Series Pg 8 Spring Ahead As The Seasons Change Vaccinations Roll and Reopenings Begin Pg 3 7 What s Your Store Worth Pg 12 The Shift Market Update Pg 14

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Spirits matched last year's value tally exactly, demonstratingthat retail demand continues to sustain itself at the higher levelsprecipitated by the shift to the off-premise. The collective beer/cider/flavored malt beverage segment saw amodest gain of 0.4% that was driven by RTDs and FMBs; corebeer sales were down 2.2%, while hard seltzers were up 26.4%and hard tea gained 44% over this time last year.” (NewsBreak). With Texas’ recent reopening,and other states progressingthrough their phases of reopeningrestaurants and bars, it will beinteresting to keep an eye on thenumbers. Another aspect to noteis the spike in hard seltzer sales aswell as prepared cocktails. Hardseltzers now carry 40% of themarket, prepared cocktails makingtheir mark with 3%. The advantageof the prepared cocktails is thatthey’re made from spirits, makingthem more premium, and carryinga higher alcohol content and pricethan seltzers (and higher tax). They also appear to a slightly olderdemographic, in the 30-to-44 year-old range, compared with the 21 to29-year-old bracket for hardseltzers. While seltzers stilldominate, the premade cocktailsare up and coming, expected to bethe next big thing. Off-premise is still anticipated tothrive and stay superior for thetime being, until the comfort ofleaving your home beats thecomfort of staying in it. Glenn Lawler is the BusinessDevelopment Director for LiquorLicense Advisor with deep roots inthe wholesale market. He alsospecializes in listing and sellingliquor stores. What brings these partnerships (Uber & Drizly, BevMo & GoPuff,Southern Glazer’s & ReserveBar) together is the impact of thescale tip the pandemic has brought in societal drinking habits,from on premise to off premise. It has now been a year around thesun since we stocked up on everything from toilet paper, to cardsgames, to ridiculous amounts of alcohol and everything inbetween. Focusing on the light at the end of the tunnel, offpremise liquor still rises above, where celebrations of vaccinedoses are in order, restaurants reopen, and Spring slowlyapproaches. “The majority of the softening in overall sales valuecan be attributed to the wine segment, which trailed last year’sbenchmark by 8.1%. THE ADVISOR MAGAZINE  | 15Article byGlenn Lawler

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Ben JerromBuyer SpecialistGlenn LawlerSeller SpecialistDan NewcombCEO, FounderMichelle HansfordListing ConciergeJennifer MedicoTransaction SpecialistNatali WilliamsProject SpecialistHOW HAS COVID IMPACTED THE VALUE OF YOUR BUSINESS?I T O N L Y T A K E S 1 5 - M I N U T E S .G I V E O U R T E A M A C A L L T O D A Y :7 8 1 . 3 1 9 . 9 8 0 0FIND OUT WHAT YOURSTORE'S WORTH.Sherri BeauchampMarketing SpecialistW E ' R E H E R E F O R Y O U ,

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ADVISOR T H E THE NATION S LEADING LIQUOR STORE LICENSE RESOURCE M A G A Z I N E April 2021 Issue 2 DISRUPTION DEREGULATION UNPACKING MASS PACK S 3 BIGGEST ISSUES IN 2021 Pg 4 PLUS NIPS Where Do We Go From Here 2 Part Series Pg 8 Spring Ahead As The Seasons Change Vaccinations Roll and Reopenings Begin Pg 3 7 What s Your Store Worth Pg 12 The Shift Market Update Pg 14

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ADVISOR T H E THE NATION S LEADING LIQUOR STORE LICENSE RESOURCE M A G A Z I N E April 2021 Issue 2 DISRUPTION DEREGULATION UNPACKING MASS PACK S 3 BIGGEST ISSUES IN 2021 Pg 4 PLUS NIPS Where Do We Go From Here 2 Part Series Pg 8 Spring Ahead As The Seasons Change Vaccinations Roll and Reopenings Begin Pg 3 7 What s Your Store Worth Pg 12 The Shift Market Update Pg 14