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T T HH E E ADVISOR T TH H EE N NA AT T II O ON N S S LL EE A AD D II N NG G LL II Q QU UO OR R S T O R E L I C E N S E R E S O U R C E STORE LICENSE RESOURCE M A G A Z I N E FEATURED LISTINGS PAGE 11 THIS TIME COCKTAILS REALLY ARE TO GO COCKTAILS TO GO TO END APRIL 1ST HOW TO NAVIGATE CONSUMER SAFETY DURING THE UNSETTLING ROOFIE EPIDEMIC ISSUE 25 MARCH 2023 STOCK YOUR STORE SHELVES SMARTLY THIS SPRING
CEO s Note As most parts of the alcohol industry normalize will it be enough Looking For Featured Liquor Store Listings CLICK HERE Restaurants claw back and store owners notice sales slowing In the past 30 days we ve seen record pricing show up for Boston restaurant liquor licenses Profit margins are being chipped away at for the small restaurant owner with rising food costs employee retention issues and lease adjustments coming some are choosing to take advantage of the opportunity presenting itself Retail liquor store owners are seeing sales normalize as the COVID bump shrinks is it time to consider taking advantage of those inflated sales while the window is slightly open Whatever your situation we re here for you Sincerely Page 6 This Time Cocktails Really Are To Go Cocktails To Go To End April 1st Page 9 Spring Forward Stock Your Store Shelves Smartly This Spring Page 11 Tax Credits Available Liquor License Advisor has been a trusted resource in the liquor store and license industry since 2002 DAN NEWCOMB Founder CEO Liquor License Advisor THE ADVISOR MAGAZINE 2 Page 4 It s Gone on Far Too Long How to Navigate Consumer Safety During the Unsettling Roofie Epidemic www LiquorLicenseAdvisor com
Restaurant Industry Shrinking The Liquor Industry continues to change along with consumer behavior LIQUOR STORE SALES ARE LEVELING It s no surprise that the bulk buying and premium purchasing has slowed for the everyday consumer and even some are looking to reduce their alcohol intake This obviously has a direct impact on liquor store sales for alcohol products and leave the door open to explore low to no alcohol and other complementary industries to increase the dollar amount at checkout by Dan Newcomb We re here to help you make great decisions Dan Newcomb CONSUMER BEHAVIOR HAS CHANGED AGAIN The little hidden gems in the restaurant industry have been hit the hardest as the everyday consumer is now minding their dollars and cents compared to the new normal where everyone rushed to order take out from their favorite place to support local or gather with friends and family on their favorite patio to celebrate the simple fact they are legally allowed to While socializing and gatherings are still happening most are finding ways to do it more money consciously Instead of grabbing the premium brands off the menu or the liquor store shelf they are reverting back to the old tried and true choices they made in the past It s not to say people aren t still celebrating with alcohol it means they likely aren t budgeting for the big ticket bottle www LiquorLicenseAdvisor com YOU OWE IT TO YOURSELF Whether you ve had a decent run through the pandemic or you have limped along you may want to explore your options in the current marketplace Give us a call any time we re here for you 781 319 9800 THE ADVISOR MAGAZINE 3
It s Gone on Far Too Long How to Navigate Consumer Safety During the Unsettling Roofie Epidemic by Kate Newcomb If you weren t already aware of the frightening roofie epidemic in the greater Boston area here s a refresh Rohypnol commonly known as a roofie is a benzodiazepine In the nineties rohypnol became popularized as the date rape drug becoming commonplace amongst social scenes such as bars night clubs and college parties Since 2022 Boston has witnessed an alarming uptick in roofies being put in consumer drinks prompting uncertainty and discomfort among the community Around last June newspaper articles and social media posts via Facebook Twitter and TikTok began rapidly circulating warning others drinking at on premises establishments to beware of their drinks being spiked with rohypnol commonly known as being roofied The posts and articles brought attention to a substantial number of experiences at local restaurants bars and clubs alluding to occurrences of friends and family members being found unconscious physically ill or worse For holders of on premises licenses this presents a different challenge than those presented in the aftermath of the coronavirus pandemic posing a different form of public safety risk THE ADVISOR MAGAZINE 4 With increased consumer awareness and attention on the rise consumers will choose where they go based on safety As we know social media heavily influences customers sentiments especially when safety becomes a perceived risk On premise license holders are not only urged to be immensely aware of the epidemic to ensure your consumers are safe but to also leverage social media and available platforms to highlight your various steps and initiatives to protect public safety in the face of the recent rohypnol outbreak In an article posted by NBC Boston Drugged Drinks How a Boston Bar Is Helping Women Feel Safer outlines how Scholars a female run bar was made aware of incidents at their establishment via a Facebook group Booze in Boston which has over 12 000 members and took the initiative to re train staff posted social media campaigns as well as physical signs on premise highlighting what to do if you believe your drink has been tampered with General manager Meghan Waters spoke to investigators during the uptick commenting These measures help any sort of patron who has this on their mind who s scared who s worried about it and who finds themselves at Scholars thinking Okay that s a little bit more security for me If something happens to me the Scholars employee is going to step in www LiquorLicenseAdvisor com
How to Navigate Consumer Safety During the Unsettling Roofie Epidemic Continued by Kate Newcomb If I don t feel comfortable drinking my drink somebody at Scholars is going to dump it out for me and serve me a new one And that s I think what we re trying to achieve here While facing a difficult challenge acknowledging public concern and proactively identifying efforts for both employees and customers should help appease the uneasiness brought about by the recent outbreak Although this issue is ongoing and overall very difficult to put to rest it is immensely important that each on premise establishment is doing its part to keep consumers safe and help the community put an end to this epidemic THE ADVISOR MAGAZINE 5 www LiquorLicenseAdvisor com
This Time Cocktails Really Are To Go Cocktails To Go To End April 1st by Michelle Hansford Remember during the pandemic when pairing takeout with some cocktails to go was about as exciting of a night out as you were going to get And remember when the combo became so popular and so beneficial for struggling restaurants that Massachusetts extended alcoholto go for another year Well time is running out for restaurants to offer alcohol to go as the extension will end on April 1 2023 The extension which was seen as a way to assist burdened restaurants that had suffered through a few tough years during the pandemic received mixed reviews overall but many states have made the drinks to go allowance permanent and here in Massachusetts there is a division in the support of this bill At the height of the pandemic 39 states allowed drinks to go A year ago when this extension was granted in Massachusetts Rob Mellion executive director of the Massachusetts Package Stores Association commented that the relaxed rules make it harder to police underage drinking and that the extension has gone too far in an NPR article from April 2022 During the first year and a half of the pandemic it was understood we needed to make restaurants whole Mellion said Restaurants are whole now Now it s about additional profitability at the expense of THE ADVISOR MAGAZINE 6 somebody else and that somebody else is being attacked in all different directions the mom andpop liquor stores across this country However not everyone agrees that restaurants are presently whole An article titled Our View Make outdoor dining cocktails to go permanent featured in the February 28 2023 edition of The Eagle Tribune points out that close to 5 000 restaurants closed during COVID never to re open Those who have survived are now facing worker shortages supply chain issues inflation food costs have risen 17 over the last two years and the end of pandemic aid not to mention looming recession concerns With these post pandemic challenges in mind the article argues in favor of keeping both outdoor dining and cocktails to go in the post pandemic world stating that approving them should be a no brainer as the restaurant industry has not come close to recovering from the pandemic Continued on next page www LiquorLicenseAdvisor com
Cocktails To Go To End April 1st Continued by Michelle Hansford Regardless of whether you are on the alcohol to go bandwagon many Boston restaurants most certainly have been A Boston Chefs list featured 22 restaurants that have offered alcohol to go over the past several years many of them popular well known Boston institutions such as Davio s and Grill 23 Mexican with margaritas to go Check out Casa Verde where they ask you know what pairs nicely with tacos Margaritas Instead of stocking up on triple sec tequila and lime and all the rest let the folks at JP s Casa Verde make em for you THE ADVISOR MAGAZINE 7 Or the Back Bay s Citrus Salt where they even offered Mimosa Soft Serve ice cream to go www LiquorLicenseAdvisor com
Cocktails To Go To End April 1st Continued by Michelle Hansford Japanese restaurant Hojoko offers alcohol to go in convenient pouches and the South End Buttery a bakery caf and market has bottled up their sangria to enjoy at home Boston restaurants from the fine dining establishments to taverns to market concepts have capitalized on the cocktails to go option assisting with the lost patronage and revenue during pandemic times The question to ask now is are restaurants still facing enough challenges that alcohol to go should be extended or even made permanent And furthermore what s the harm in offering cocktails to go in safe and sealed containers Many would say no harm unless of course you are a liquor store owner who may see lost revenue if this option sticks around The pandemic may be over but the effects of it certainly are not If legislators decide to make cocktails togo a permanent measure perhaps liquor stores can also capitalize on this trend by ensuring that their RTD cocktails are fully stocked ready to go QUESTIONS ABOUT YOUR BOSTON LIQUOR LICENSE Call Text Dan Newcomb Owner Boston License Expert Cell 617 936 7102 THE ADVISOR MAGAZINE 8 www LiquorLicenseAdvisor com
SPRING FORWARD STOCK YOUR STORE SHELVES SMARTLY THIS SPRING BY MICHELLE HANSFORD The winter holiday season which is crowded with Thanksgiving Christmas and New Year s Eve and all the merry get togethers gifts and celebrations associated may have come to an end but that doesn t mean that festive holiday alcohol consumption and gifting has to Optimism comes with the start of spring and consumers will look for reasons to celebrate the end of winter and look forward to spring and the new possibilities it promises A recent BevAlc Insights by Drizly article titled A Deep Dive into Holiday Alcohol Purchasing Behavior discusses what alcoholic beverages consumers will be purchasing during 2023 holidays based on what Drizly learned from 2022 consumer trends With Valentine s Day now behind us many consumers will find a reason to celebrate St Patty s day which sometimes feels like winter and sometimes feels like spring here in the Boston area as well as celebrating and gifting during the spring holidays including Easter Cinco de Mayo Mother s Day and even Memorial Day and Father s Day yes warmer days are ahead Adam Rogers the research director at IWSR Drinks Market Analysis comments on which holidays see more action in the spirits category St Patrick s Day is the leading driver for Irish whiskey sales throughout the year and similarly Cinco de Mayo drives tequila consumption Retailers should also expect to see larger wine purchases for many of the upcoming spring holidays including Easter think sparkling white and rose Mother s Day mimosas at brunch anyone and Father s Day heavy on red wine varietals These holidays that typically demonstrate healthy wine sales can be reason to push the white red and rose wines as wine is declining across all generations according to Scott Moore the senior vice president of national accounts off premise at Southern Glazer s Wine Spirits Sparkling wine doesn t fall into this declining category however and retailers can maximize consumers current interests by pushing it during these spring holidays Many consumers will purchase host gifts for Easter as well as gifts for moms and dads on their respective holidays and retailers should note consumer trends and stock their shelves accordingly Liz Paquette Drizly s head of consumer insights comments on the gifting portion of consumer purchasing by stating that In 2022 gift orders over indexed on wine compared to standard orders with 50 percent share of gifts falling under wine compared to 37 percent of standard orders and that the biggest takeaway retailers should know from this data is that consumers clearly shop differently when it comes to holidays and occasions compared to standard day to day shopping They spend more overall according to Paquette With these insights in mind retailers must maximize their shelf space to profit from consumer spending as pockets seemingly feel deeper when consumers are buying for special occasions and special people Don t hibernate as winter winds down spring into action and maximize consumer spending during the upcoming spring holidays THE ADVISOR MAGAZINE 9
Looking For Business Tax Credits?Employee retention tax credits(ERTCs) are a type of financialincentive offered by thegovernment to encouragebusinesses to keep theiremployees on the payrollduring difficult economictimes, such as during arecession, pandemic orfollowing a natural disaster. The new year brings reflection of where we'reheaded, where we’ve been and all we’ve done to getthrough an incredibly unusual time for businessowners throughout the past few years of thepandemic. Some businesses were more fortunatethan others. All small business owners are lookingfor ways to maximize their efforts. Whether you are a restaurant or pub owner, a liquorstore owner, a lawyer, a convenience store owneror something else altogether – if you own a smallbusiness, the US Government has created anEmployee Retention Tax Credit Program as aresponse to support small businesses through thepandemic.We’ve partnered with one of the leading CPA firmsin the country that specialize in ERTCs and whohave filed over 10,000 applications. They havedeveloped the ERTC Fast Progam™. Each applicantmust meet the guidelines; however, even if you’vereceived PPP benefits for your company you maystill qualify.As we move forward in 2023, we want to make youaware that there are resources that could beavailable to you and your business. As always, we’rehere for you.Click For InformationClick For Information
OUR FEATURED LICENSES by Ben Jerrom Here is a summary of some of our available offpremise retail liquor store licenses this is for the sale of the license only This is not an inclusive list so if there is something specific you are looking for contact Ben Jerrom for more information Listing Type Location Asking Price Wine Malt Retail License Only Attleboro MA 125 000 Wine Malt Retail License Only Cambridge MA 125 000 Wine Malt Retail License Only Lowell MA 75 000 Full Alcohol Retail License Only Lunenburg MA 325 000 Wine Malt Retail License Only Newton MA 135 000 Wine Malt Retail License Only Peabody MA 825 000 Somerville MA 159 000 Wine Malt Retail License Only Contact Ben Jerrom directly for further details on all of our current listings QUESTIONS ABOUT LISTINGS Call Text Ben Jerrom Partner Buyer Specialist Cell 617 936 7102 THE ADVISOR MAGAZINE 11
OUR FEATURED LISTINGS by Ben Jerrom Here is a summary of some of our available retail liquor stores for sale This is not an inclusive list so if there is something specific you are looking for contact Ben Jerrom for more information Listing Type Location Asking Price Wine Malt Package Store Middlesex County 125 000 Full Alcohol Package Store Essex County 120 000 Full Alcohol Package Store Middlesex County 300 000 Full Alcohol Package Store Middlesex County 350 000 Full Alcohol Package Store Suffolk County 2 100 000 with RE Full Alcohol Package Store Middlesex County 749 000 Full Alcohol Package Store Suffolk County 825 000 Contact Ben Jerrom directly for further details on all of our current listings QUESTIONS ABOUT LISTINGS Call Text Ben Jerrom Partner Buyer Specialist Cell 617 936 7102 THE ADVISOR MAGAZINE 12
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References It s Gone On Far Too Long How to Navigate Consumer Safety During the Unsettling Roofie Epidemic Page 4 1 Drugged Drinks How a Boston Bar Is Helping Women Feel Safer By Ryan Kath and Brittney Figueira NBC Boston dated June 2022 https www nbcboston com investigations drugged drinks how a boston bar is helping women feel safer 2750820 This Time Cocktails Really Are To Go Cocktails To Go To End April 1st Page 6 1 Want that margarita to go Many states are permanently allowing carryout cocktails by Sarah Lehr NPR on April 23 2022 https www npr org 2022 04 23 1094343191 want that margarita to go many states are permanently allowing carryout cocktail 2 Our View Make outdoor dining cocktails to go permanent by Eagle Tribune dated Feb 22 2023 https www eagletribune com opinion editorials our view make outdoor dining cocktails to go permanent article_e5a30170 b227 11ed abf2 8753822460d6 html 3 Cocktails To Go by BostonChefs com https www bostonchefs com rundown cocktails to go boston cambridge boston Spring Forward Stock Your Store Shelves Smartly This Spring Page 9 1 A Deep Dive into Holiday Alcohol Purchasing Behavior by BevAlc Insights https bevalcinsights com a deep dive into holiday alcohol purchasing behavior Tax Credit For Small Businesses Page 11 1 ERTC Fast Program website at https www ertcfastprogram com lpsb Special Contributions Acknowledgements Features Editor Editorial Assistant Michelle Hansford Kate Newcomb Magazine Digital Editor Sherri Beauchamp Liquor License Advisor 2023 All Rights Reserved Unless Otherwise Noted THE ADVISOR MAGAZINE 14
YOUR TRUSTED INDUSTRY PARTNER Did you know that for over 2 decades our Founder Dan Newcomb has been in the liquor license industry as the go to for other industry professionals and leaders Every phone call that comes into our office is about a liquor license We don t work in any other industry besides liquor stores and licenses We provide owners with a firewall to protect them from all of the pitfalls we know are out there throughout a transaction because we know how to prepare the deal and navigate the waters We re here for you Meet Our Team Jennifer Medico Dan Newcomb Ben Jerrom CEO Founder Buyer Specialist Kate Newcomb Michelle Hansford Project Specialist Seller Concierge Transaction Specialist Glenn Lawler Seller Specialist Sherri Beauchamp Marketing Specialist Questions Call 617 648 5558 or visit LiquorLicenseAdvisor com
THE ADVISOR MAGAZINEB Y L I Q U O R L I C E N S E A D V I S O RThe Advisor Magazine runs on a monthly basis to keep stakeholders in theliquor store & liquor license industry in the loop.Liquor License Advisor10 Post Office SquareSuite 800 SouthBoston, MA 02109 617.648.5558www.LiquorLicenseAdvisor.comApril 2023Come back for Issue #26 which will reveal the currentstate of the industry, how industry trends are shapingup, and more.