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The Advisor - Issue #12

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City of Boston VaccinationMandate: Important DatesT H E N A T I O N ' S L E A D I N G L I Q U O RS T O R E & L I C E N S E R E S O U R C EADVISORADVISORI S S U E # 1 2 • F E B R U A R Y 2 0 2 2Constant Fear in the Industry

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CEO s Note Is the deep freeze to start February a sign of what s to come for the liquor store industry as the Winter months continue Looking For Featured Liquor Store Listings CLICK HERE Page 4 City of Boston Vaccination Mandate Important Dates Page 6 Pandemic Exhaustion Constant Fear In The Industry It seems the hits just keep on coming Just as some businesses started to see the light at the end of the tunnel the City of Boston introduced a vaccine mandate rollout for 5 years of age and older As a result many owners have been faced with frequent difficult decisions to either close up shop or press on We have been working closely with owners through our Liquor License COVID Response Program From negotiating leases helping owners pay vendors or liquidate assets and more Page 7 MassPack Continues to Fight Against Expansion Bills Page 10 Liquor License COVID Response Program Many expansion bills are coming up as MassPack continues the fight against what they call outside forces trying to deregulate the liquor industry Changes are coming to the industry the question is are you prepared DAN NEWCOMB Founder CEO Liquor License Advisor THE ADVISOR MAGAZINE 2 www LiquorLicenseAdvisor com Liquor License Advisor has been a trusted resource in the liquor store and license industry since 2002

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WEATHER THE STORM Winter Is Here How long will it last and is your business prepared to survive whatever the season brings by Dan Newcomb Have support from an expert in the industry who understands where the market is and where it s going will be the ace in your back pocket Some will find ways to innovate and push through while others are tired Tired of the restrictions and tired of the mandates they don t want to have to enforce and that have impacted the bottom line for the second year in a row Business owners deserve better and we re here to deliver it to them Dan Newcomb LLA SUPPORT FOR BOSTON RESTAURANT OWNERS Since the COVID 19 Pandemic broke out in Boston in 2020 we have been working closely with owners of restaurants bars clubs and private clubs providing an up to date market valuation of their licenses and assisting them with the strategy to maximize the value in a volatile licensing market With our assistance more than 30 owners were able to liquidate their license and pay off their Mass DOR Tax bills get rid of vendor bills and ultimately walk away with some money to take care of their family and start over We ve even worked closely with landlords to early terminate some leases In response to the overwhelming need to help and to further support owners through this chaotic time we ve doubled down and established the Liquor License COVID Response Program LLCRP www LiquorLicenseAdvisor com The Boston restaurant industry is where we got our start in the liquor license business It s a great honor for us to support and assist many owners in finding a way through or even out of this pandemic If you need support with your restaurant in the Boston area we re here for you For more information on LLCRP please visit LiquorLicenseAdvisor com COVID THE ADVISOR MAGAZINE 3

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by Dan Newcombwww.LiquorLicenseAdvisor.comTHE ADVISOR MAGAZINE  | 4Dan Newcomb is Founder & CEO ofLiquor License Advisor & has been in theindustry for more than 20 years.City of Boston Vaccination Mandate: Important Dates

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March 1, 2022: All individuals ages 5 to11 shall be required to present proof ofat least one dose of vaccination, ineither a one-dose or two-dose series.THE ADVISOR MAGAZINE  | 5Indoor DiningIndoor Entertainment,Recreational, and Event VenuesIndoor Gyms and FitnessSettingsDecember 20, 2021: Mayor Michelle Wu announced updated COVID-19operational protocols that apply tothree categories of business: January 15, 2022: Covered businesses(included in the above list) must place apublic notice stating that proof ofvaccination is required; all employees ofcovered businesses must show proof ofhaving received one dose of vaccinationagainst COVID-19; covered businessesmust check all patrons ages 12 years andover for proof of having received onedose of vaccination against COVID-19upon entry. February 15, 2022: All individuals ages 12 and over shall be required to present proof of either one dose of a one-dose series or two doses in a two-dose series.May 1, 2022: All individuals ages 5 andover shall be required to present proofof either one dose of a one-dose seriesor two doses in a two-dose series. The Boston hospitality and restaurant owners are again being pushed to make decisions that will impact theirbottom line. Now, are they not only dealing with staff shortages, supply chain issues and cleaning protocols to keeppatrons safe, they now are being asked to implement vaccine mandates for children 5 years of age and older.Below are the key dates for implementation as outlined by the City of Boston.

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P PA AN ND DE EM M II C C E EX XH HA AU US ST T II O ON N CONSTANT FEAR IN THE INDUSTRY BY MICHELLE HANSFORD It is hard to wrap our heads around the fact that we will soon be heading into year three of the pandemic It has been nothing short of a rollercoaster from normalcy feeling at arm s length away with cases decreasing to cases rapidly increasing and feeling as though we are right back to square one Many Boston restaurants are still operating with the hope that there is an end in sight and the turbulence is exhausting With the new vaccine requirement instated for indoor dining in Boston the endless struggle to ensure safety for customers and employees is now increasingly more worrisome to restaurant owners THE ADVISOR MAGAZINE 6 These restaurant owners fear it will affect their already weakened customer base and ultimately their bottom line The WBUR reported But while many restaurants are on board with keeping staff and patrons safe they also told WBUR the mandate puts even more stress on an already exhausted industry The instability in the industry has many owners wondering is it worth it to even be in the industry anymore The fear of the unknown has been at an all time high for the past few years and to some it s an intolerable burden If you are feeling hopeless and burnt out give us a call We have been in the industry for over two decades and are here to help you navigate your next move and to make your exit as seamless and beneficial to you as possible Call us We re here for you 781 319 9800

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MASSPACK CONTINUES TO FIGHT AGAINST EXPANSION BILLS A recent Massachusetts Package Stores Association MassPack newsletter and message to MPSA Members from Executive Director Robert Mellion provided some great insight into the work that his association did in 2021 and continues to do in 2022 regarding the many circulating bills that could impact alcohol beverage retail as we know it According to the newsletter more than 190 bills were introduced during this legislative session that would impact alcoholic beverage retail 100 of which would directly overtake local retail by replacing them with out of state choices for consumers Some of the 2021 highlights from MassPack include Cumberland Farms was derailed from filing another ballot question initiative which would allow unlimited food store licenses to sell beer and wine MassPack prevented industry disruptors from using Covid to further modify alcohol beverage regulations advance online lottery and allow for direct shipping of distilled spirits MassPack testified at more than 25 hearings on over 180 bills a third of the bills filed this session expand off premise licenses or repeal state and municipal quotas MassPack testified against bills by out of state chain stores supermarkets and big box retailers that dismantled local licensing and state quota systems MassPack is the only alcohol industry participant to testify against five bills increasing excise tax on alcohol Only MassPack challenged six bills that either ban or place a deposit on miniature bottles and testified against Nip Bans at more than 20 municipal hearings across Massachusetts Adding alcohol shipments to the U S Postal Reform bill was a top priority

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MASSPACK CONTINUES TO FIGHT AGAINST EXPANSION BILLS IN 2022 CONTINUED And as the new year begins MassPack is already testifying against remaining bills that seek to expand licenses such as An Act that would further regulate certain licenses for the sale of alcoholic beverages which is very troublesome because this bill increases the number of allowed all alcohol retail licenses from 9 to 18 An Act concerning the sale of wines and malt beverages by food stores and would allow marketplace control of the cheap to moderate alcohol beverages marketplace Although the amount of bills to monitor and consider is considerable MassPack asks that we weigh how these bills impact the ABCC s ability to regulate consequences to the marketplace and whether these bills undercut public health and safety Don t Have A Plan In Place For 2022 Give us a call to find out what your options are 781 319 9800 THE ADVISOR MAGAZINE 8

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OUR FEATURED LISTINGS by Ben Jerrom FEATURE Listing Full Alcohol Package Store Liquor License Advisor offers for your consideration information regarding the sale of a Norfolk county liquor store that is conveniently located off of route 495 in a busy central shopping center This all alcoholic beverage store offers an expansive wine selection as well as beer liquor and tobacco products and it also has a lottery The store has achieved high sales numbers in recent years and enjoys the abundance of grocery store customers that make this store part of their shopping trip as the grocery store is only 30 feet from this liquor store entrance The store offers a well organized large shopping space and customers are pleased to find ample parking within the shopping center lot making the store an easy stop while running errands within the plaza Specific opportunities for a new owner to drive revenue include offering online sales and delivery services as well as implementing an onsite owner to achieve even higher sales numbers Norfolk County MA 1 200 000 Call Call For For Details Details Listing Type Location Asking Price Full Alcohol Package Store Middlesex County MA 449 000 Package Store License Wine Malt Westborough MA 85 000 Full Alcohol Package Store Worcester County MA 295 000 Package Store License Wine Malt Somerville MA Call for info Type 44 Plenary Retail Distribution License Teaneck NJ 220 000 Contact Ben Jerrom directly for further details on all of our current listings QUESTIONS ABOUT LISTINGS Call Text Ben Jerrom Partner Buyer Specialist Cell 413 544 4960 THE ADVISOR MAGAZINE 9

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We understand that the past two years have been incredibly challenging for small businesses, especially for Boston restaurant owners who were forced to make very difficult decisions regarding staff and operations. We've supported many owners who came to us looking for the best option for their liquor license when they were at a crossroads and as a result, we've developed the Liquor License COVID Response Program (LLCRP). Whether you've received a non-use notice letter from the City of Boston or you're just trying to figure out allof your options at this time, this program offers specific guidance based on your personal situation.Legal Seafoods Dick's Last Resort CenterplateUno Pizzeria & GrilleCall/Text Dan Newcomb CEO & OwnerCell: 617.306.1551Boston Sports GrilleDa LaPosta Pizzeria Beacon Street LocaleLes Zygomates Wine Bar & BistroLittle Steve's Pizzeria Bella LunaHungry IConor Larkin's Grill & TapClients Who Have Benefited From LLCRP:*We're here to help you make smart decisions.*some of our representative transactions from 2021.QUESTIONS ABOUT THE PROGRAM?

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Did you know that for over 2 decades, our Founder, Dan Newcomb, hasbeen in the liquor license industry as the "go-to" for other industryprofessionals and leaders? Every phone call that comes into our office is about a liquor license. Wedon't work in any other industry besides liquor stores and licenses.We provide owners with a "firewall" to protect them from all of the pitfallswe know are out there throughout a transaction because we know how toprepare the deal and navigate the waters. We're here for you.Dan NewcombCEO & FounderBen JerromBuyer SpecialistJennifer MedicoTransaction SpecialistGlenn LawlerSeller SpecialistMichelle HansfordSeller ConciergeNatali WilliamsSpecial ProjectsSherri BeauchampMarketing Specialist

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References Pandemic Exhaustion Page 6 1 Every Day It s A New Thing by CBS Boston on MSN January 14 2022 Every Day It s A New Thing MSN MSN com 2 Another Long Cold Winter for Restaurants by Marc Hurwitz on DIG Boston December 27 2021 Another Long Cold Winter for Restaurants DIG Boston DIGBoston com 3 Restaurants in Boston and beyond navigate new proof of vaccination requirements to dine in by Amanda Beland on WBUR Boston January 16 2022 Restaurants in Boston and beyond navigate new proof ofvaccination requirements to dine in WBUR Boston wbur org Special Contributions Acknowledgements Features Editor Editorial Assistant Michelle Hansford Magazine Digital Editor Sherri Beauchamp Liquor License Advisor 2022 All Rights Reserved Unless Otherwise Noted THE ADVISOR MAGAZINE 12

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The Advisor Magazine runs on a monthly basis to keep stakeholders in theliquor store & liquor license industry in the loop.Liquor License AdvisorSuite 1, 2036 Ocean Street Marshfield, MA 02050 781.319.9800www.LiquorLicenseAdvisor.comCome back for Issue #13 which will reveal the currentstate of the industry, how trends are shaping up in thefirst quarter and more.